Freelance Projects
September 2022 - Present
Title: Founder, CEO, CFO, HBIC, One Woman Show, Etc.
I started Founded + Floraged as a way to recycle yard waste and manage invasive plants in my community. I live on California’s beautiful central coast, with abundant invasive plants like eucalyptus and pink peppercorn, which are fragrant and gorgeous but harmful to our native ecosystem.
Win/win: I remove invasive species that damage our local environment and turn them into wreaths, floral designs, and botanical perfumes. It’s a passion project for me that has gained surprising momentum over the past year, and I’m so excited to see where it will go in the future.
In my role, I…
Write all existing e-commerce copy, social media copy, and B2C correspondence
Plan and execute social media campaigns that highlight new products
Personally engage with each customer, with handwritten packaging notes and personalized correspondence
Plan and execute ad buying campaigns for Etsy, as well as more labor-intensive ad-buying for Instagram, Pinterest, Facebook, and Shopify
Engage with relevant influencers in my industry, building connections through shared social media campaigns, press coverage, and influencer marketing campaigns
Responsible for all purchasing, order fulfillment, shipping, and returns/exchange
General Devices
Responsible for developing original, engaging email copy across multiple campaigns
Go-to for quick edits, spot work, and proofreading
I create easy-to-understand B2C content translated from dense material full of healthcare jargon - in the example to the right, I transcribed a technical advisory statement from the CMS (Centers for Medicare & Medicaid Services) into easily understandable email content for our New Years’ campaign.
CityKinder, LLC
Created original and engaging copy for CityKinder’s About Us page
Sourced and created a direct email marketing list of German-American ex-pats with young children
Began and maintained our weekly email newsletter, which included: designing an email funnel for client leads, creating newsletter copy, and designing the newsletter format in MailChimp
Created and translated English copy for CityKinder LLC website, including bio, company mission, event calendar, and more.
Worked with both English and German-speaking clients.
Green Planet Naturals
Provided creative and SEO-focused copy for GPN’s Facebook, Instagram, and blog
Created weekly informative and entertaining blog posts to drive engagement and traffic to GPN’s storefront
Engaged directly with customers with a weekly newsletter full of recipes, gardening tips, and more