Freelance Projects

September 2022 - Present
Title: Founder, CEO, CFO, HBIC, One Woman Show, Etc.

I started Founded + Floraged as a way to recycle yard waste and manage invasive plants in my community. I live on California’s beautiful central coast, with abundant invasive plants like eucalyptus and pink peppercorn, which are fragrant and gorgeous but harmful to our native ecosystem.

Win/win: I remove invasive species that damage our local environment and turn them into wreaths, floral designs, and botanical perfumes. It’s a passion project for me that has gained surprising momentum over the past year, and I’m so excited to see where it will go in the future.

In my role, I…

  • Write all existing e-commerce copy, social media copy, and B2C correspondence

  • Plan and execute social media campaigns that highlight new products

  • Personally engage with each customer, with handwritten packaging notes and personalized correspondence

  • Plan and execute ad buying campaigns for Etsy, as well as more labor-intensive ad-buying for Instagram, Pinterest, Facebook, and Shopify

  • Engage with relevant influencers in my industry, building connections through shared social media campaigns, press coverage, and influencer marketing campaigns

  • Responsible for all purchasing, order fulfillment, shipping, and returns/exchange

General Devices

  • Responsible for developing original, engaging email copy across multiple campaigns

  • Go-to for quick edits, spot work, and proofreading

  • I create easy-to-understand B2C content translated from dense material full of healthcare jargon - in the example to the right, I transcribed a technical advisory statement from the CMS (Centers for Medicare & Medicaid Services) into easily understandable email content for our New Years’ campaign.

CityKinder, LLC

  • Created original and engaging copy for CityKinder’s About Us page

  • Sourced and created a direct email marketing list of German-American ex-pats with young children

  • Began and maintained our weekly email newsletter, which included: designing an email funnel for client leads, creating newsletter copy, and designing the newsletter format in MailChimp

  • Created and translated English copy for CityKinder LLC website, including bio, company mission, event calendar, and more.

  • Worked with both English and German-speaking clients.

Green Planet Naturals

  • Provided creative and SEO-focused copy for GPN’s Facebook, Instagram, and blog

  • Created weekly informative and entertaining blog posts to drive engagement and traffic to GPN’s storefront

  • Engaged directly with customers with a weekly newsletter full of recipes, gardening tips, and more

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