Found + Floraged
Formerly Matilija Fragrance
September 2022 - Present
Title: Founder, CEO, CFO, HBIC, One Woman Show, Etc.
I started Founded + Floraged as a way to recycle yard waste and manage invasive plants in my community. I live on California’s beautiful central coast, with abundant invasive plants like eucalyptus and pink peppercorn, which are fragrant and gorgeous but harmful to our native ecosystem.
Win/win: I remove invasive species that damage our local environment, and turn them into wreaths, floral designs, and botanical perfumes. It’s a passion project for me that has gained surprising momentum over the past year, and I’m so excited to see where it will go in the future.
My responsibilities at Found + Floraged:
Write all existing ecommerce copy, social media copy, and B2C correspondence
Plan and execute social media campaigns that highlight new products
Personally engage with each customer, with handwritten packaging notes and personalized correspondence
Plan and execute ad buying campaigns for Etsy, as well as more labor-intensive ad-buying for Instagram, Pinterest, Facebook, and Shopify
Engage with relevant influencers in my industry, building connections through shared social media campaigns, press coverage, and influencer marketing campaigns
Responsible for all purchasing, order fulfillment, shipping, and returns/exchange