AbleNet, Inc.

AbleNet, Inc. creates accessible technology that transforms lives. Their flagship product, the QuickTalker Freestyle, is a tablet-based speech device designed for children with limited or no verbal ability. This “talker” empowers kids to express their thoughts, feelings, and dreams—giving a voice to those who need it most.

As the first Copywriter at AbleNet, I had two major goals:

Streamline our creative process, and develop a core brand strategy.

Below, you’ll find how I brought these goals to life through strategic copywriting, process innovation, and audience-focused storytelling.

  • I crafted engaging, audience-specific content, including:

    • Email campaigns tailored to diverse audiences (clinical SLPs, administrators, parents, and kids).

    • Social media posts for LinkedIn, Facebook, and Instagram.

    • Resources like activity sheets, device updates, and warranty reminders for SLPs and parents.

    • Presentation-ready campaign slideshows, with detailed messaging framework and content pillars. See my ableEXPERIENCE Messaging Framework for an example of my content strategy with AbleNet.

  • I created a comprehensive Style Guide to unify and elevate AbleNet’s brand voice, including:

    • A detailed analysis of company language and tone.

    • ASHA-approved accessibility language guidelines to ensure inclusivity.

    • Deep dives into audience profiles, breaking down subgroups by demographics like age, geography, and educational level.

    • Word banks, templates, and boilerplates for every campaign, deliverable type (emails, SMS, social media posts by platform), and audience (clinical/educational SLPs, administrators, parents, kids).

    • View the Style Guide here.

  • I conducted regular audits of AbleNet.com, rewriting copy to align with industry standards and collaborating with the web development team to implement updates.

  • I revamped the marketing department’s creative process by:

    • Implementing Monday.com as our new CRM, creating an organized, easy-to-follow workflow for campaign development.

    • Designing a Campaign Brief Template for requestors, which significantly reduced miscommunication and unnecessary edits.