AbleNet, Inc.
AbleNet, Inc. creates accessible technology that transforms lives. Their flagship product, the QuickTalker Freestyle, is a tablet-based speech device designed for children with limited or no verbal ability. This “talker” empowers kids to express their thoughts, feelings, and dreams—giving a voice to those who need it most.
As the first Copywriter at AbleNet, I had two major goals:
Streamline our creative process, and develop a core brand strategy.
Below, you’ll find how I brought these goals to life through strategic copywriting, process innovation, and audience-focused storytelling.
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I crafted engaging, audience-specific content, including:
Email campaigns tailored to diverse audiences (clinical SLPs, administrators, parents, and kids).
Social media posts for LinkedIn, Facebook, and Instagram.
Resources like activity sheets, device updates, and warranty reminders for SLPs and parents.
Presentation-ready campaign slideshows, with detailed messaging framework and content pillars. See my ableEXPERIENCE Messaging Framework for an example of my content strategy with AbleNet.
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I created a comprehensive Style Guide to unify and elevate AbleNet’s brand voice, including:
A detailed analysis of company language and tone.
ASHA-approved accessibility language guidelines to ensure inclusivity.
Deep dives into audience profiles, breaking down subgroups by demographics like age, geography, and educational level.
Word banks, templates, and boilerplates for every campaign, deliverable type (emails, SMS, social media posts by platform), and audience (clinical/educational SLPs, administrators, parents, kids).
View the Style Guide here.
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I conducted regular audits of AbleNet.com, rewriting copy to align with industry standards and collaborating with the web development team to implement updates.
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I revamped the marketing department’s creative process by:
Implementing Monday.com as our new CRM, creating an organized, easy-to-follow workflow for campaign development.
Designing a Campaign Brief Template for requestors, which significantly reduced miscommunication and unnecessary edits.