Fannie Mae

As Fannie Mae’s Senior Copywriter, I created clear, engaging copy that brought their mission to life—whether through social media campaigns, internal communications, or materials for industry events.

What I Delivered

  • Engaging Copy: Wrote original content for social media, internal communications, and event materials, keeping Fannie Mae’s message clear and consistent.

  • Creative Leadership: Managed a team of creatives, using personalized approaches to help each team member thrive.

  • Streamlined Processes: Worked with other Senior Copywriters to improve creative briefs, making projects run smoother and faster.

  • Meet with requestors to align on content strategy and KPIs

  • Collaborate with members of our graphic design team in Canva to align copy with visual design

  • Assign, edit, and proofread copy elements from Jr. Copywriters

  • Present the deliverable at different stages to requestors

My usual creative process with Fannie Mae:

Earth Day x Green Bonds Social Media Campaign (Instagram, LinkedIn, Facebook)

Earth Day x Green Bonds Social Media Campaign (Instagram, LinkedIn, Facebook)

Women’s History Month Social Media Campaign (Instagram, Facebook)

Women’s History Month Social Media Campaign (Instagram, Facebook)

This Down Payment and Closing Cost Assistance Guide for Fannie Mae educates homebuyers on upfront costs like down payments and closing costs, while highlighting available assistance programs. As the Senior Copywriter, I crafted clear, approachable co

This Down Payment and Closing Cost Assistance Guide for Fannie Mae educates homebuyers on upfront costs like down payments and closing costs, while highlighting available assistance programs. As the Senior Copywriter, I crafted clear, approachable copy to simplify complex financial concepts, tailored the tone to resonate with first-time homebuyers, and included actionable calls-to-action, such as directing readers to Fannie Mae’s website. I ensured the content aligned with Fannie Mae’s mission of making homeownership accessible, collaborating with designers and compliance teams to deliver accurate, engaging, and visually appealing materials that empower potential buyers.

This HFA Preferred™ guide promotes a mortgage product designed to help low-to-moderate income families achieve homeownership. As the Senior Copywriter, I developed clear, engaging copy to highlight key benefits, such as low down payments, down paymen

This HFA Preferred™ guide promotes a mortgage product designed to help low-to-moderate income families achieve homeownership. As the Senior Copywriter, I developed clear, engaging copy to highlight key benefits, such as low down payments, down payment assistance, and homebuyer education. I ensured the tone was approachable and informative, encouraging potential buyers to contact their local HFA for more information. My work aimed to simplify complex mortgage details and align with Fannie Mae’s mission of making homeownership accessible and achievable for all.

The Homebuyer Checklist for finding a real estate agent provides practical advice and questions to help buyers choose the right agent. As the Senior Copywriter, I crafted straightforward, actionable content to guide buyers through the selection proce

The Homebuyer Checklist for finding a real estate agent provides practical advice and questions to help buyers choose the right agent. As the Senior Copywriter, I crafted straightforward, actionable content to guide buyers through the selection process. I focused on creating a user-friendly, conversational tone that empowered buyers to make informed decisions, ensuring the content aligned with Fannie Mae’s goal of supporting homebuyers at every step of their journey.

This HomeReady® mortgage guide promotes an affordable homeownership option for buyers with modest savings. As the Senior Copywriter, I developed clear, engaging copy to highlight key features like low down payments, cancellable mortgage insurance, an

This HomeReady® mortgage guide promotes an affordable homeownership option for buyers with modest savings. As the Senior Copywriter, I developed clear, engaging copy to highlight key features like low down payments, cancellable mortgage insurance, and flexible eligibility criteria. I crafted a conversational, approachable tone to make the content accessible for first-time buyers, repeat buyers, and homeowners looking to refinance. The guide includes actionable calls-to-action, encouraging readers to contact their lender and visit the HomeReady website for more information. My work aimed to simplify complex mortgage details and align with Fannie Mae’s mission of making homeownership achievable and affordable for a diverse range of buyers.

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